Resquad opens enterprise opportunities with Cloudflare and Arista Networks

Understanding the Problem

Backed by $1.5 million from SRG in a recent funding round, Resquad AI is building a marketplace around a valuable business resource: available software development capacity. The Saudi Arabian company connects organisations with development teams, bringing a commercial proposition to buyers with real engineering and delivery needs. Its growth ambitions span customer acquisition, industry relationships and investment, giving the team several routes to build the business beyond its home market.

Resquad connects companies with available development capacity. Growing that marketplace requires conversations with several audiences at once: companies with delivery needs, relevant industry contacts and investors who understand the business.

Those audiences do not respond to the same proposition. A buyer considering engineering capacity has different priorities from an event contact or a potential investor. Resquad needed an outbound operation that could support those distinct conversations while keeping its sales team focused on relationships and commercial follow-through.

Connecting with enterprise buyers and investors

Nouvel organised separate campaign lanes for buyer development, event-led networking and investor outreach. The UK buyer programme was segmented around engineering capacity, transformation, data and AI, and founder or product responsibilities. Dedicated event campaigns supported LEAP and targeted industry conversations, while the fundraising lane carried its own investor message.

Campaign setup, audience research, messaging and follow-up were managed as one operation, with the context of each audience preserved. The team could move from an interested reply into a relevant buyer, event or investor conversation.

This gave Resquad a practical way to pursue several growth priorities without turning every new audience into another outbound process for the sales team to build and maintain.

“Nouvel takes care of the outreach, so it feels like less for our team to manage. We can focus on the conversations and relationships that matter.”

Andrew Mott

Director of Sales, Resquad AI

“Nouvel takes care of the outreach, so it feels like less for our team to manage. We can focus on the conversations and relationships that matter.”

Andrew Mott

Director of Sales, Resquad AI

Outcome

Nouvel created 20 opportunities for Resquad across the wider programme. The outreach opened conversations across enterprise growth, industry relationships and fundraising, giving the team more relevant relationships to develop.

The outreach opened an enterprise conversation with Cloudflare, leading to a scheduled meeting at LEAP, a global technology conference in Riyadh, and a follow-up call with a senior solutions engineer. Arista Networks also expressed interest in meeting. In parallel, investor outreach opened conversations with firms including Mucker Capital and DASH Ventures. These conversations gave the team opportunities to develop across enterprise growth and fundraising.

Resquad achieved 7.5× faster coverage of its target market. The team retained ownership of the relationships while Nouvel handled the research, messaging and follow-up required to start and maintain those conversations.