Hessian creates 27 new opportunities with a managed outbound operation

Understanding the Problem

Backed by Y Combinator, Hessian is building in artificial intelligence. As the team develops its business, reaching the right people and establishing commercial relationships are central to bringing its work to market. The founders needed an outbound operation that could support that ambition while leaving them time to focus on the product.

Hessian wanted a consistent way to identify relevant contacts, introduce its proposition and turn interest into conversations. Each opportunity needed enough context for the team to decide where to focus and how to follow through.

The challenge was to make that work repeatable. Research, messaging and follow-up needed to run consistently without adding another daily responsibility for the founding team.

Building a repeatable outbound pipeline

Nouvel built and managed a dedicated outbound programme for Hessian, covering audience research, campaign preparation, messaging and follow-up. Two campaigns gave the team a structured way to reach relevant contacts and develop new opportunities.

Replies were retained with their original context so the team could move directly into the conversations that showed promise. Nouvel handled the ongoing outreach work, while Hessian focused on evaluating opportunities and building the relationships.

This gave the founders a repeatable route to market without having to build and maintain an outbound function in-house.

“Nouvel handles our outreach end to end. The work is structured and consistent, so we can reach more of our market without building the function in-house.”

Bao Nguyen

Co-founder, Hessian (YC P26)

“Nouvel handles our outreach end to end. The work is structured and consistent, so we can reach more of our market without building the function in-house.”

Bao Nguyen

Co-founder, Hessian (YC P26)

Outcome

Nouvel created 27 new commercial opportunities for Hessian through the managed outbound programme. The team gained a defined pipeline of interested contacts, with the conversation history needed to take each relationship forward.

Across the wider programme, 10 deals reached signed agreement. Those completed agreements gave Hessian concrete commercial relationships to develop alongside its new opportunity pipeline.

The outreach achieved a 4.12% reply rate. Nouvel maintained the research, messaging and follow-up behind those conversations, giving the founding team more time to focus on the product and the opportunities in front of them.