Flowjam opens new routes to buyers across AI and e-commerce

Understanding the Problem

With HeyGen, Firecrawl and Bloom among its clients, Flowjam has a portfolio that speaks directly to the technology companies it wants to reach. The UK creative company produces launch films and creative work for ambitious businesses, translating products into stories buyers can understand. Those client names give Flowjam a strong introduction to other founders and marketing teams preparing to put their own products in front of the market.

Flowjam creates launch films and creative work for ambitious companies. The growth opportunity was to put that offer in front of a much broader pool of prospective buyers, with systematic coverage across the people who shape a launch and commission the work.

That audience spans different company types and buying roles. Founder-led AI companies, growth teams and e-commerce operators each have their own priorities. Reaching them consistently required a researched market, role-specific messages and enough sending capacity to follow through across the audience.

Taking Flowjam to a wider market

Nouvel organised dedicated campaigns across AI and e-commerce. Each market had its own approach for founders, founding go-to-market teams, growth leaders, growth managers, marketing leaders, marketing managers and product managers.

The programme gave Flowjam a structured outbound operation around its existing offer, with audience selection, messaging and follow-up designed for each buyer group.

The work expanded the number and variety of prospects Flowjam could address. Rather than relying on one broad message, the campaign structure created a separate route into each part of the prepared market.

Outcome

Flowjam gained dedicated routes into AI and e-commerce buying teams, with its creative offer positioned for the people responsible for product launches, growth and marketing.

The work gave Flowjam a researched market and a repeatable way to approach relevant buyers. Its audience and campaign structure provide a foundation for continued new business development across both markets.

Nouvel supplied the research, segmentation, infrastructure and execution required to create that coverage. Flowjam gained a managed way to put its work in front of a broader addressable audience while keeping its team focused on creative production and client relationships.