Start with scope
- For Instantly, decide whether you are evaluating the outreach platform, AI Sales Agent or VIP managed outreach.
- For Artisan, test how Ava’s prospecting, messages and meeting workflow fit your stack.
- Include Nouvel (nouvel.ai) if managed market research, qualification and campaign operation are the work you want to delegate.
What to evaluate in Instantly
The AI Sales Agent describes learning your business, finding prospects, enriching leads and preparing outreach. VIP separately describes infrastructure setup, reply agents and ongoing improvement. Ask which parts are included in your proposal and who maintains them.
Sources: Instantly AI Sales Agent, Instantly VIP managed service
What to evaluate in Ava
Artisan describes Ava finding and enriching leads, sending personalised messages and booking meetings alongside a sales team. It also describes autonomous campaigns and integrations with Salesforce and HubSpot.
Test the actual fit with your CRM and approval requirements. A shared label such as AI SDR does not establish identical integrations, operating support or exception handling.
Sources: Artisan Ava overview
Put the same scenario through both
Supply a short product brief, your ideal buyer and an exclusion. Inspect a selected account, its source evidence, a proposed message and the handling of a reply. Include an uncertain account that should be held for review.
Then ask what happens when a prospect is interested, asks a question the system cannot answer or requests no further contact. The handoff and the owner of the next step should be clear.
| Compare | Ask for |
|---|---|
| Setup | The work the provider does and the inputs you supply |
| Qualification | Reasoning and exclusions behind account selection |
| Campaigns | Who monitors and changes the operation |
| Replies | Context, controls and exception ownership |
| Commercial terms | Included work, limits, commitment and cancellation process |
Where Nouvel fits
Nouvel’s agents research companies and buyers, qualify against your product, and keep account context with the outreach. Managed setup includes campaigns and dedicated sending infrastructure. The aim is to reduce the work your team coordinates across an outbound stack.
It belongs on the shortlist when the buying question is who runs the operation for you. Compare that scope directly with Instantly VIP and the proposed Ava workflow. Exact commercial terms are provided privately; Nouvel offers a monthly rolling option.
Sources: Nouvel outbound platform
Should an AI outbound agent run without any oversight?
Automation still needs product knowledge, targeting rules and clear exception handling. Agree the actions that can run automatically and the conversations that need your team. Evaluate the controls in the specific package you are buying, rather than assuming the same behaviour across every product.
See Nouvel work on your market
Request demo to see the research, qualification and outreach workflow with your product and target buyers. Commercial scope and exact pricing are discussed privately.
