Nouvel ingests your performance data, traces every metric to the creative decision that caused it, and rewrites the playbook. Three intelligence systems run behind every ad you create.
By the Numbers
Your best ad hasn't run yet
Launch day is the floor. Every impression after that teaches Nouvel what works and what to stop spending on.
10+
creative variables tracked on every single ad
8
vision scoring dimensions per video
24/7
continuous learning across every platform
The Signal
Every metric traced to the creative decision that caused it
Nouvel doesn't just show you numbers. It connects each metric to the hook, actor, angle, and tone that drove it, so the next ad starts with a data-informed playbook.
68%
Percentage of viewers retained past the first 3 seconds. Directly attributed to hook strategy and opening frame.
3.8%
Click-through rate by placement and format. Nouvel isolates which CTA style, actor, and visual direction drive clicks.
$8.40
Cost per acquisition broken down by creative variant. The system identifies which script angles lower acquisition cost.
4.2x
Return on ad spend mapped to every creative dimension — hook, tone, pacing, actor, and product framing.
The Feedback Loop
Analytics in. Better ads out.
Performance data flows through four stages before surfacing as creative improvements. This is how analytics becomes intelligence.
Ingest
Pull engagement data from every connected platform every six hours. Composite scores account for platform-specific weighting.
Attribute
Map each metric to the creative variables that produced it — hook strategy, actor, tone, pacing, angle, and CTA style.
Prescribe
Synthesize actionable rules from causal attribution. Confidence tiers scale from soft suggestions to strong preferences.
Regenerate
Inject learned rules into the creative prompt. Your next ad starts with a rewritten playbook before you wake up.
How It Works
A closed-loop creative engine
Every ad that publishes feeds data back into the next one. Nouvel snapshots every creative decision, scores the output, syncs platform metrics, and rewrites your strategy overnight.
Snapshot
The moment an ad publishes, Nouvel captures every creative variable: hook strategy, angle, actor, tone, pacing, lighting, camera movement, framing, color grade, word count, and CTA. One row per post per platform.
Score
Vision AI extracts four key frames from the final video and scores each across eight dimensions: hook power, facial authenticity, product visibility, contrast, composition, emotional match, artifact detection, and overall quality.
Sync
Every six hours, Nouvel pulls engagement data from every platform and computes a composite score. Instagram weighs saves 3x. TikTok weighs shares 3x. Older posts decay exponentially so recent wins count more.
Learn
Daily analysis groups posts by each creative dimension, isolates single-variable pairs for causal attribution, and synthesizes actionable rules. Your next ad gets a rewritten playbook before you wake up.
Under the Hood
Three systems. One prompt.
At generation time, Nouvel fetches competitive context, product intelligence, and performance data in parallel, then injects all three into the creative prompt. Each system can fail independently without blocking the pipeline.
Competitive Intelligence
Nouvel pulls the longest-running ads from your competitors and your own brand. Running duration is the proxy for performance: ads that survive 100+ days are assumed profitable. The system surfaces proven hooks, identifies whitespace, and makes sure you never duplicate a saturated angle.
- Fetches top 5 longest-running video ads with full transcripts from your brand
- Pulls top 5 competitor ads across all tracked rivals
- Instructs the creative engine to adopt, contrast, counter, or find gaps
Product Intelligence
A three-tier classification system that knows how to showcase any product category. Tier 1 matches keywords instantly across 50+ known categories. Tier 2 classifies unknowns via LLM. Tier 3 researches the web for real marketing examples and synthesizes structured guidance. Results are cached for 30 days.
- Category-aware demo shots, script angles, and marketing frames
- Auto-researches unknown product types via live web data
- Shared cache means every new product in the same category is instant
Performance Intelligence
The core feedback loop. After five scored posts, Nouvel starts injecting learned creative rules into your generation prompt. By fifteen posts, it has high-confidence preferences. The system knows which hooks, angles, actors, and tones drive results for your brand specifically.
- Trimmed median analysis across 10 creative dimensions
- Single-variable-change pairs isolate causal signals, not correlations
- Confidence tiers scale from soft suggestions to strong preferences
Quality Control
Eight dimensions. Every video.
After every video renders, Nouvel extracts four key frames and scores each one across eight dimensions using vision AI. These scores feed directly into performance analysis.
Hook
First impression, scroll-stopping power
Face
Natural expression, direct eye contact
Product
Clearly visible and identifiable within 1 second
Contrast
Subject pops from background
Composition
Rule of thirds, visual balance
Emotion
Expression matches testimonial tone
Artifacts
No glitches, weird hands, or floating objects
Overall
Holistic quality for social platforms
- Launch campaign, check results in a week
- Manually brief new creatives based on gut feeling
- Wait days for new assets from your team or agency
- Ad fatigue kills performance before you can react
- Every creative variable is tracked and scored automatically
- New hooks and scripts generated from what actually converts
- Confidence tiers scale from soft suggestions to strong rules
- Campaigns compound instead of decay
Ad 1 vs. Ad 50
The three systems learn on different axes and different time horizons. Together, they answer three questions for every ad you create.
“How should this type of product be shown in a UGC ad?”
“What are competitors doing, and where are the gaps?”
“Which hooks, angles, and actors work best for this brand?”
A brand-new user with zero history still gets a great ad. They just don't benefit from learned optimization yet. Each system adds intelligence as data accumulates.
Stop guessing. Start compounding.
Every ad you run with Nouvel makes the next one sharper. The loop never stops.