Nouvel maps every metric to the creative decision that caused it, then rewrites the brief.
The Signal
Every number has a name.
Nouvel doesn't just track performance. It traces every metric to the hook, actor, and CTA that caused it.
Hook Rate
Won or lost in the first three seconds. Nouvel pinpoints the frame where attention holds and where it drops.
Click-Through Rate
Not campaign-level. Variant-level. Which hook, which actor, which platform: isolated and ranked.
Cost Per Acquisition
Your cheapest customer came from a specific creative. Nouvel traces cost back to the asset that earned it.
ROAS
Revenue mapped to individual creatives. Find the ones printing money and the ones burning it.
The Loop
Other tools report. Nouvel rewrites.
A closed feedback loop from performance data to new creative, without you lifting a finger.
Ingest
Performance data streams from Meta, TikTok, Google, and YouTube, mapped to every creative variable, in real time.
Attribute
Nouvel isolates what drove the result: which hook, which actor, which CTA, which visual style. No guessing.
Prescribe
Generates creative directives, not charts. Specific changes, ranked by predicted lift.
Regenerate
One click turns a directive into a new creative. The loop closes. Your next ad just got sharper.
The Edge
Not dashboards. Decisions.
Creative-Level Attribution
Not campaign-level, but asset-level. Which hook, which actor, which CTA drove the result. Traced to the file.
Audience Segmentation
Performance split by cohort. See which creatives move which audiences and brief accordingly.
Actionable Recommendations
Not charts. Directives. "This hook is fatiguing. Here are three replacements, ranked by predicted lift."
Cross-Platform Comparison
Same creative, side by side across Meta, TikTok, and YouTube. Know which platforms reward which formats.
Fatigue Detection
Catches decay before it costs you. Alerts fire when a creative loses steam, with replacements already queued.
Trend Benchmarking
How you compare to top performers in your vertical. Trending hooks, formats, and styles, surfaced daily.
The ads that win tomorrow
are hiding in today's data.
Analytics that don't just report. They rewrite the brief.