Starting today, Nouvel can publish your ads for you.
We built Nouvel to remove the hardest part of ad creative: production. Generate a video ad in minutes instead of weeks. But once your ad was ready, you still had to download it, open each platform, upload it, write a caption, pick your settings, and hit publish. Multiply that by five platforms and twenty variants, and the "last mile" of publishing was eating hours every week.
Not anymore. Nouvel now connects directly to 9 platforms and handles the entire publish flow, from scheduling to caption to platform-specific settings to the actual post, automatically.
The platforms
Nouvel now integrates with:
Connect your accounts once through a secure OAuth flow. Nouvel never stores your passwords or raw tokens. Authentication is fully delegated to our publishing partner infrastructure.
How it works
The new Publish tab is built around a visual calendar. Here's the workflow:
1. Upload or generate your media. Videos and images appear in a media queue panel on the right side of the screen. Everything you've created in Nouvel is already there.
2. Drag it onto the calendar. Drop a piece of media onto a day and time slot. A scheduling modal opens with the date and time pre-filled. In week view, you get 15-minute precision. In month view, it defaults to 10:00 AM.
3. Write a caption, or let AI do it. Every post comes with an auto-generate button powered by Claude. Choose from nine caption styles: witty, professional, casual, bold, storytelling, minimal, hype, educational, or urgent, and three hashtag density levels. Nouvel generates platform-aware captions that respect each network's character limits, hashtag norms, and tone conventions. Instagram gets hashtags. Reddit doesn't. YouTube gets a separate title, description, and tag set. All handled automatically.
4. Configure per-platform settings. Each platform has its own collapsible settings card. Set YouTube visibility to unlisted. Toggle TikTok duet permissions. Pick a Pinterest board. Choose subreddits for Reddit. Every platform's quirks are surfaced in a clean UI, so you don't need to remember what each one requires.
5. Preview before you post. Tab through mock-ups of how your post will look on each platform. Instagram feed, TikTok full-screen, YouTube card, Twitter timeline, all rendered in real time as you type.
6. Schedule and forget. Hit "Schedule" and the post appears on your calendar. When the scheduled time arrives, Nouvel publishes it automatically. No browser tab left open. No alarm set on your phone. It just goes out.
Publish now or schedule ahead
Not everything needs to be planned a week in advance. If your ad is ready and you want it live immediately, hit "Publish Now" and it goes out within seconds. You can also bulk-select multiple scheduled posts and publish them all at once.
For scheduled posts, a background process checks every 60 seconds for posts that are due. When it finds one, it publishes to every selected platform simultaneously. A single post can go to all 9 platforms at once.
Automatic retries and failure recovery
Platform APIs fail sometimes. Rate limits, transient errors, token expirations. It happens. Nouvel handles it automatically.
Failures are tracked per platform, not per post. If your Instagram post succeeds but TikTok hits a rate limit, Nouvel only retries TikTok. It won't double-post to Instagram. After three failed attempts, you get an email notification and can manually retry or reschedule from a banner at the top of the Publish tab.
Automatic captions that actually fit each platform
This isn't a "paste the same text everywhere" tool. Nouvel's caption generation understands platform norms and is built to drive conversions, not just fill a text field.
Instagram gets up to 5 hashtags (adjusted for the post-2025 algorithm changes). LinkedIn keeps it clean with zero to one. Reddit gets zero hashtags and a proper post title under 300 characters. YouTube gets a dedicated title, full description, and keyword tags, all generated in a single click.
Every caption is also conversion-optimized. Nouvel structures copy around proven direct-response patterns: a hook in the first line to stop the scroll, a benefit-driven body that speaks to the viewer's problem, and a clear call to action at the end. The model factors in your product context, audience, and platform so the caption isn't just grammatically correct, it's built to convert. Whether you're running a flash sale on Instagram or launching a feature on LinkedIn, captions are tuned to drive clicks, not just impressions.
Timezone-aware scheduling
Every schedule is timezone-aware. Set your timezone once in your profile, and the calendar shows your local time. Nouvel stores everything in UTC and handles daylight saving transitions automatically, so no more posts going out an hour early because the clocks changed.
A live red indicator tracks the current time on the week view so you always know where "now" sits relative to your upcoming posts.
Works on mobile
The entire Publish tab is responsive. On mobile, the week view becomes a horizontal day strip with a simplified time grid. The media queue turns into a scrollable strip below the calendar. Drag and drop works with touch gestures. You can schedule and publish from your phone: the full experience, not a stripped-down version.
What this means for your workflow
Before today, using Nouvel meant: generate an ad, download it, open five platform tabs, upload to each, write five captions, configure settings, publish manually, repeat. The creative production was fast, but the distribution was still manual.
Now the workflow is: generate an ad, drag it onto your calendar, let Nouvel handle the caption and the publish. One tool, end to end, from the idea to the live post.
Auto Publish is available now on all plans. Connect your first platform in the Publish tab and schedule your first post. It takes about two minutes.